Article Marketing Strategy: How To Claim Your Niche With Articles

I started my first website (GirlShrink.com) back in 2003 when all I knew about the web was that I could do research for a paper or order on Amazon. It really started out as more of a hobby then anything else until I started writing articles. Suddenly I was getting clients willing to pay for counseling because they had read an article I had written that “spoke to them” and they wanted to pay me for more advice.

What I didn’t know back then was how writing articles on different issues in my niche and posting them to my site, would mean a flood of new organic traffic to my website and more dollars in my PayPal account!

If you are tirelessly trying to penetrate your niche, but haven’t succeeded quite yet, then writing articles is the answer for you. What started as an accidental turn of fortune for me, can be a deliberate cash cow for you!

Ready to get started? This is how you can get started right away claiming the top spot in your niche:

1. Find relevant keywords in your niche using keyword finder tools such as Wordtracker.

2. Start out by writing one article every other week. This is a pace most any new solopreneur can keep up with, but if you can write more – absolutely do that.

3. Research shows that search engines love content that is at least 400 to 500 words long, and that readers love reading short chunks of info-packed articles. So write 400-500 word articles. Not long 1500 word articles.

4. Add your keywords early in the title of your article, and also carefully place them in first paragraph and somewhere in the latter body of your article. Don’t fall into one of those spammer traps and stuff your article with keywords. The search engines are smarter than that and will penalize you for it. Plus your article will not read well.

5. Don’t get caught up on how often you mention your keyword in your article. Just make sure that it is in your title and mentioned at least twice in your article like I stated above in #4. Some people can become a little “crazy” about how to place keywords in their articles and become paralyzed, then never write anything at all.

6. Submit your article to relevant sites, especially ones that people in your marketplace like to visit. Also, movers and shakers in your niche will begin to learn your name and start to view you as an expert or authority in your marketplace, and may refer your articles to others via Twitter etc.

7. Ramp things up even more by promoting your articles via social marketing, press releases, etc. This will gain you wider exposure so that you can begin to reach people outside of your niche. This is all good because you never where that next “word-of-mouth” referral is going to come from.

8. Remember, it’s important to be consistent. It will really work if you create a “writing schedule” for yourself or your virtual assistant. Remember that it’s more important to write and publish 100 “good enough” articles on a consistent basis — then to write 10 perfect ones and then never write again!

If you are ready to claim your spot as the authority in your niche, I invite you to get started by grabbing my free Article Marketing Success Kit: http://ArticleMarketingSuccessKit.com and get more tips like this over at my article marketing blog.

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