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Every day there are thousands of new blogs being launched. The ease of starting a new blog means that there is tons of competition if you are launching a new blog of your own. This may not be an issue if your blog is personal, but for business blogs developing readership is critical to success.

Because of the huge number of blogs that already exist and the exponential increases that are occurring, getting yours off to a great start is key. The launch phase is a great time to promote your blog and pique interest from potential readers.

Here we will cover some of the best things you can do to promote your new blog after it is launched.

1. Tell Your Friends and Family About the Blog

By announcing the blog launch to your friends and family you can get a few visitors to the site easily when it is brand new. Send an email to your contacts telling them a little bit about the blog, why you are starting it, and including a link so they can visit.

2. Link to Your New Blog from Your Other Sites

If you have built other websites or blogs at this point, you should take the time to add links to your new blog (assuming the sites cover topics that are at least somewhat related). Having multiple sites makes it easier to get a little bit of attention for a new site or blog, so take advantage of it if this is the case for you.

For those of you who do not have other websites or blogs, although this may seem like a disadvantage, don’t be discouraged. You have to start somewhere. In the future, as you add new blogs and websites you’ll be better off since you will already have this blog to help out.

3. Link from Your Social Profiles

Social networking sites are common haunts for bloggers. If you have some social networking profiles of your own, be sure to add a link to your blog from the profile. This is an easy way to get a few links, and the visitors that arrive at your blog will probably already be familiar with you, making them a higher quality visitor.

The amount of traffic that you will receive from these links will not be significant, but they will be decent quality visitors and it can get your link building efforts started on the right track.

4. Write Posts that Target Social Media Users

Visitors can find your blog through a number of different sources. Many bloggers desire to build search engine traffic. Although search visitors are generally very well targeted, it takes a considerable amount of time for your site to develop trust from the search engines that will result in large numbers of visitors. Social media can be used immediately with huge potential.

Social media is a great resource for new bloggers because with the right type of content, and with quality content, exposure to a very large number of people is possible, and free. New blogs can quickly become recognized in their industry with a few posts that generate interest from social media users.

Although social media has huge potential, many bloggers get poor results. Submitting the wrong types of content or not being genuinely involved at the social media site will likely lead to failure. Take the time to get familiar with the social media audience, and write quality content that appeals to their interests.

5. Leave Comments on Other Blogs

Leaving intelligent comments on other blogs with related content is a proven way to bring some visitors back to your own blogs. Like some of the other strategies mentioned here, this will not bring huge amounts of traffic, but they will be interested visitors.

In order to have success with this strategy you will need to leave significant, intelligent comments, not something like “Nice job”. Most blog comments are pretty worthless, so when you leave one that adds some type of value to the post, people will notice.

6. Build a Network of Other Bloggers

All highly successful bloggers are well-connected with others in their niche. Building a network is one of the most important things you will do throughout the life of your blog.

Leaving comments on other blogs will be a big help in getting to know others, but don’t stop there. Be active at social media and social networking sites, especially niche sites, and don’t be afraid to contact other bloggers just to introduce yourself. Most bloggers are very open to getting to know other bloggers, so your inquiries will generally be very well received.

Steven Snell is a blogger and social media marketer. His blog Traffikd includes a categorized list of over 400 social networking sites to help you find the right ones for marketing your blog.

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