Website Traffic: Getting The Right Visitors
August 23rd, 2008Targeted website traffic is by no means a guessing game. It is an exact science that takes time and effort to get right. The only way to get more website traffic is to reach the audience you designed your website after.
The only way your site can be successful is if the visitors find your information useful. For example, consider browsing for books on Amazon.com: when you buy a book, the site gives you suggestions for other books in that category. The company figures that if you bought one book on a specific subject, others on similar subjects might interest you. You’ve just been targeted. While targeted website traffic won’t give you guaranteed traffic, it will increase your chances of reaching the correct audience.
Now, targeted website traffic doesn’t mean guaranteed traffic — just a strong possibility of more website traffic. You don’t want to lure anyone and everyone to your site. Internet loiterers take up space.
Although they don’t really hurt anything by being there, you don’t want to waste time courting them, just hoping they will like what they see and become a fan or a customer. It is up to you to take advantage of all the marketing knowledge out there, just waiting for you use.
The starting point for building traffic is to look at the keywords that you’re using on your site and then see what keywords visitors are using to search. Words are the starting point for any internet search. If someone wanted to find soft dice they could hang from the rear view mirro in their car then they will type related words into a search engine.
Understanding your prospective visitors is very important in trying to work out exactly what words they’d enter. Would they type “furry dice”, “fuzzy soft dice”, “large car dice”? What if they are confused about whether to enter “dice” or “die”? Using the right keywords in your paid or free promotional campaigns is crucial to your success.
To both maximise your web traffic and build even more you need to have other items that your fuzzy dice seeking consumer is also likely to be interested in. In order to do this, you need to know more about your customers. Are they male or female? Under 25 or over 40? Perhaps a car accessory site is the best fit. Or maybe an unusual gift type site is a better mix. Without understanding the interests of your likely web visitors, its difficult to get your pitch right.
Getting people to visit your site and buy what you’re selling is similar to playing the stock market: You can make some educated guesses, but it’s all a risk and a gamble. That doesn’t mean you should ignore trying to improve your odds, though — targeted website traffic will definitely help. When you tempt people who want what you have, they’ll buy.
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