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If you’ve been doing internet marketing for any length of time at all, you’ve probably come across the term PLR (private label rights). So, what is PLR and how is it different from master resell rights (MRR) and other licenses? Do these differences even matter?

The term PLR refers to the licensing rights attached to information products such as a basic set of articles or a more complex content package containing eBooks or audio recordings. This license gives purchasers of the content the right to use it in whatever way they wish.

This is content which was created by someone else. Rather than marketing and selling this material themselves, they license their work to a company or an individual to sell in their stead.

There are different kinds of websites which offer PLR content for sale. Some sites are accessible to anyone and others require you to sign up for a membership in order to purchase their PLR materials. Since not all of the material on any given PLR site is going to be useful for you, you’ll want to make very sure that these sites are worth the extra time and expense of signing up. Sites which don’t require you to get a membership let your pick and choose the content you want a la carte which most people find more convenient.

The PLR license for the content offered for sale will specify what you are and are not permitted to do with the material. The most useful PLR content of all is content which offers unconditional use. This means that you can literally do anything you see fit with the material. You can rewrite, edit, re-mix, repurpose and generally suit it to your needs. You may even be able to resell your PLR material!

However, unconditional PLR may have a restriction – that you can’t on-sell it as PLR to others. Take the time to find the best PLR for your needs. Carefully read the licensing agreement; if they don’t suit, don’t purchase the product.

Try to get a sample of the text before buying, so you can see the quality and find out how many times it has been used on the internet. By simply Googling some of the text (in quotes) you can discover how many other people have used the content.

Unconditional private label rights content can save you a lot of time and money. You can choose to spend a great many hours creating information products yourself, pay a lot money to freelancers to do the work for you, or get top quality PLR content for only $50 to $200. So, if you value your time and money, PLR could be the best solution.

Wendy Wood runs MomPLReBooks, a PLR membership site catering to the mom niche. Give PLR a try, download a free PLR package here.

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