You Can Get Traffic to Your Website – Fast!
September 6th, 2008If you’re a business owner with a website, you know that you need to get traffic to your website. Website traffic is defined as real people actually visiting your website. You might spend thousands of dollars setting up the prettiest, easy-to-navigate site you can imagine, but with no visitors, you will not make money with that website. It would be similar to building a Macy’s -fully stocked and staffed- in the middle of a Nebraska cornfield.
There are many ways to get traffic. If you need traffic fast, there are two basic methods you can use.
The first method you should consider is borrowing traffic. If at first you’re unsure if this method will work for you, please carefully consider it because it can be a very powerful means for getting new leads. The basic idea is for another website owner to suggest that his or her readers look at your offer. Generally, you will need to pay a commission or referral fee to encourage this action on the part of the website owner.
This procedure gets results for these two reasons. First, the other website owner has already invested the time and money required to collect the names and contact information of interested individuals, sparing you from doing the same. Second, this method allows you to get “credit” for the credibility of the other website owner. Think about your own experience. Do you normally seek out self-serving, traditional advertisements, or do you rely more upon the advice of friends and trusted acquaintances when making a buying decision? The answer is obvious.
Borrowing traffic usually will not cost you out of pocket cash, although normally you should be prepared to pay out of your proceeds.
The next fast-traffic method we’ll discuss is paid advertising. There are several types of paid advertising, and the very first you should consider is pay-per-click advertising. Google’s Adwords program is the easiest to begin with, and eventually you will want to research using Yahoo and MSN as well. Pay-per-click advertising’s great benefit is the ability to hone in one certain keywords that people are looking for, and as an added bonus, you can start getting traffic in 10 minutes or less.
This method, if performed properly, works for a number of reasons. Among the top reasons it works is you are causing your ads to be displayed based upon specific words used by searchers. Another reason it can be effective is that is trackable. Google, for example, has built-in analytics tools and you can use them free of charge. After a period of time, you will be able to tell which keywords generated the most “clicks”; i.e. visits to your website based upon your ad. With Google’s conversion tracking tool (also free) you can also determine which keywords lead to a buying decision.
This method does mean you will pay before making sales, although Google probably won’t charge your credit card until the end of the month. As a caution, in the beginning you will want to monitor your Adwords account often to make sure you are not spending more than you intended.
These are only two methods of getting traffic to your website. Future articles will reveal many more methods.
About the Author:
If you are trying to get more traffic to your web site, see Darrel Hawes’ site for tips in getting more traffic, plus generating more leads.
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